Gearphoria Volume 7 Number 3

Smaller, cheaper: predictions for NAMM A certain uncertainty will dictate MI market direction The NAMM show is quickly ap- proaching and that means social media teases abound! Gear pun- dits asking what will be the trend this year? Will more builders go smaller? Will products trend cheaper? Will Victor Wooten be playing a demo at every single booth you visit? Of course the answer to all of these questions is an emphatic ‘very likely!’ Comedy aside, what should we actually expect from this year ’s gear party? We’ve got a few ideas, so here are our predictions for the 2019 Winter NAMM show: There will be more pedals than ever, with at least a handful of new entrants into the market. This isn’t exactly what most cur- rently in the pedal game want to hear, but I’m afraid the pool is going to get even more crowded, pushing some lesser fish out into the deep-end. With the overall global economic direction still in question, most MI manufacturers will be concentrating on smaller, cheaper offerings... and nine 10 GEARPHORIA JAN/FEB 2019 times out of 10 that leads them straight to guitar pedals. An acoustic guitar surge is im- minent. Take cover! Not too much of a stretch when you think of rock’s diminished role in pop music today. Yester- day’s electric and in the charts is today’s acoustic and in the charts. Strymon won’t wait for NAMM to unveil their latest concept. Okay, not much of a predic- tion. The company has already earmarked January 10 to unveil what they have been working on recently. Any guesses? Hugs and enamel pins will be at a minimum as most will refocus on business over all else. Hey, it’s nice that everyone is friends, but let’s not lose sight of what the show is about. More folks will be keeping their eyes on the prize in 2019 rather than crowding the aisles with im- promptu bro hangs. That’s what the evenings are for. G

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